MALVERN, Pa.--(BUSINESS WIRE)--
USA
Technologies, Inc. (NASDAQ: USAT), ("USAT"), a leader of wireless,
cashless payment and M2M telemetry solutions for small-ticket,
self-serve retailing industries today announced completion of its
broadest, integrated deployment of ePort telemetry of data with vending
management solution provider and USAT DEX Partner, VendSys,
for USAT customer, Rawls Distributing Co., ("Rawls"). The launch
represents the next level of deployment services offered by USAT to help
customers maximize the multiple benefits of cashless payments and
wireless telemetry of vending management data.
USAT's DEX Partner Program optimizes customers' use of cashless payment
offerings by integrating USAT's wireless DEX and telemetry available
through its ePort Connect® service with one of several vending
management solutions available in the market today. The combined
solution is designed to broaden the anticipated benefits of each
technology, for even greater return on an operator's investment.
Rawls, an operator of more than 1,200 vending machines in Savannah,
Georgia, utilized USAT and VendSys, a leader in internet-based vending
management systems that integrates vending management software fed by
both handheld devices and wireless telemetry from USAT's ePorts®.
USAT Vice President of Cashless Deployment Services, Jim Turner,
explained: "Rawls was seeking a solution that would make the most
efficient use of today's technologies. We began with USAT's
business-planning process for cashless deployment, which targets what we
believe were the most lucrative locations for Rawls' initial cashless
deployment. Working with VendSys, we then layered on the anticipated
benefits of our wireless DEX for Rawls' high volume routes, while
supporting lower volume routes with handheld data transmission—all of
which fed into Rawls' new VendSys system."
Robin Rawls, President of Rawls Distribution, said: "The result was a
hybrid solution that greatly expanded the business benefits had we
approached these technologies individually. For example, we found that
the addition of DEX telemetry to cashless vending shifted our
transaction dollar hurdle by 67%, from a minimum of $5,000 a year per
machine in cash sales before deploying cashless, to $3,000 a
year—greatly expanding the machines qualifying for deployment and the
corresponding benefits from same.
"As a result of the efficiencies we gained from teaming up with USA
Technologies and VendSys," continued Rawls, "today we are doing more
volume and higher gross profit margins on 9 routes, than what we were
achieving on 14 routes a year ago. And our top 100 cashless machines are
delivering over $2,500 card sales at 30% cashless usage. Our VendSys
vending management system experience supported by USAT's DEX Partner
Program has been delivering every benefit, from ease of deployment,
employee training, and cost savings, to operational efficiencies. There
is no one within 200 miles of us able to compete with our technology and
services."
USA Technologies operates within the VDI (Vending Data Interchange)
standards established by NAMA (National Automatic Merchandising
Association) and sends DEX files compatible with most major remote
management software systems. This compatibility enables USAT to deliver
DEX downloads to these systems and eliminates the need for additional
wireless devices or handhelds. DEX from USAT's telemeter drives the
vending management system that schedules machines to be serviced and the
product to be filled.
Bill Lockett, VendSys Sales Director, said: "A major advantage offered
by VendSys is its ability to work seamlessly on a strategic selection of
machines to create the most efficient and affordable solution. This
allowed us to focus on a hybrid model, enabling the operator to take
advantage of credit card acceptance and wireless DEX telemetry where the
largest incremental benefits were believed to exist, and use standard
pre-kit forecasting where that made sense. Together, the combined
solutions from USA Technologies and VendSys improved operational
efficiency and vending machine management without incurring sales losses
due to out of stocks, while adding convenience and improved consumer
satisfaction for a heightened purchasing experience at the vending
machine," concluded Lockett.
As a result of the success of Rawls' integrated deployment, Rawls is now
working to deploy USAT's Two-Tier
Pricing Program.
For more information regarding USAT's DEX Partner Program and Deployment
Planning Services, contact Jim Turner at jturner@usatech.com
or Sales at 1-800-633-0340.
Rawls Distributing was recently featured in Vending
Times Magazine, Issue Date: Vol. 52, No. 9, September 2012 or search www.vendingtimes.com
for Getting Started: Applying Technology Drives Turnaround at
Rawls Distributing.
About USA Technologies:
USA Technologies is a leader of wireless, cashless payment and M2M
telemetry solutions for small-ticket, self-serve retailing industries.
ePort Connect® is the company's flagship service platform, a
PCI-compliant, end-to-end suite of cashless payment and telemetry
services specially tailored to fit the needs of the small ticket,
self-service retail industries. USA Technologies' also provides a broad
line of cashless acceptance technologies including its NFC-ready ePort®
G8, ePort Mobile™ for customers on the go, and QuickConnect™, an API Web
service for developers. USA Technologies has been granted 84 patents;
and has agreements with Verizon, Visa, Elavon and major customers such
as Compass, Crane, AMI Entertainment and others. Visit the website at www.usatech.com.
USA Technologies
Veronica Rosa
VP Corp. Comm. & Investor
Relations
484-359-2138
vrosa@usatech.com
Source: USA Technologies, Inc.
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