USA Technologies Demonstrates Next Phase of Mobile-Based Interactive Coupon and Loyalty Services at 2013 International CES
Mobile App Featuring Contextual Rewards and Coupon Redemption Gives Operators in Unattended, Small Ticket Market New Ways to Attract and Retain Customers
The CES demonstration features USAT's mobile app for coupon and loyalty
services. The mobile app is designed for owners and operators of
self-service terminals like vending machines and features contextual
applications (which provide a customized rewards experience based on the
location of the consumer and what they have purchased in the past),
including machine coupon redemption and the ability to push information
and advertisements to consumers. This machine-to-physical application
creates a link to consumers, enabling them to interact with machines for
the purpose of impacting and informing purchasing decisions. New
features to be demonstrated since the CTIA show in
USAT's loyalty and couponing services to be demonstrated will include:
- The mobile application enables consumers to receive product and brand information, manage and redeem loyalty points for coupons and cash to use at participating unattended and traditional retail locations;
- Consumers can make a purchase at an ePort®-enabled machine utilizing their preferred cashless payment method and receive a coupon via email;
- Consumers using the mobile app can search for participating retailers or "locations" based on where the consumer is in real time, and verify that their favorite item is in stock at the machine in their area;
- Consumers using the mobile app can redeem coupons at unattended terminals using their NFC phones with digital wallet, credit card or debit cards, or a prepaid account; and,
- Consumers can use their points to send "gifts" to other participants, making the application interactive and social, encouraging greater usage.
"In our view, loyalty and couponing features, coupled with the data compiled as part of our customer's ePort Connect® service offering, will essentially transform the way many owners and operators in the unattended market conduct business," added Duska. "We believe business owners will have unprecedented access to consumers; they will be able to engage with them to foster a relationship with the brand, encourage spending, and create the opportunity for additional revenue streams through brand advertising. The markets we serve will be able to harness cutting edge technology in ways never thought possible, and working with Verizon is helping us reach these new heights," concluded Duska.
The mobile application is a result of USAT's co-marketing agreement with
Verizon. Verizon's M2M sales team includes USAT's cashless and telemetry
solutions in their M2M sales toolkit. USAT's comprehensive ePort Connect
service employs the
The 2013 CES (Consumer Electronics Show) will feature 3,000 global
technology companies unveiling the latest consumer technology products
and services across 15 major product categories including the latest in
audio, automotive electronics, connected home technologies, digital
imaging/photography, electronic gaming, entertainment/content, wireless
and more. CES 2013 is taking place at the
About
G-USAT
VP, Corp. Comm. and Investor
Relations
484-359-2138
vrosa@usatech.com
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