Mobile App Featuring Contextual Rewards and Coupon Redemption Gives
Operators in Unattended, Small Ticket Market New Ways to Attract and
Retain Customers
SAN DIEGO--(BUSINESS WIRE)--
USA
Technologies, Inc. (NASDAQ: USAT), ("USAT"), a leader of wireless,
cashless payment and M2M (machine-to-machine) telemetry solutions for
small-ticket, self-serve retailing industries, will be demonstrating new
mobile-based loyalty and couponing services in the Verizon Main Booth
#301 at CTIA MobileCON™
2012, October 9-11, in San Diego.
Visitors to the booth will be able to participate in USAT's
demonstration of a mobile app for coupon and loyalty services that
enables owners and operators of self-service terminals like vending
machines to engage and interact with their customers outside of the
traditional point of sale experience. The mobile application enables
consumers to receive product and brand information, manage and redeem
loyalty points for coupons and cash to use at participating unattended
and traditional retail locations, search for participating retailers
based on where the consumer is in real time, and verify that their
favorite item is in stock at the machine in their area. Consumers can
redeem coupons at unattended terminals using their NFC phones with
digital wallet, credit card or debit cards, or a prepaid account.
The mobile app will be used in conjunction with a Susie's
Lemonade-branded machine as featured in Verizon
Wireless' national commercial campaign and website.
"Mobile-based consumer engagement applications are an entirely new
revenue opportunity for the majority of the small ticket, unattended
retail market," said Maeve McKenna Duska, vice president of marketing
for USA Technologies. "At the CTIA Wireless show in May, using a
Susie's Lemonade vending machine, we demonstrated how consumers
could make a purchase at a machine utilizing USAT's cashless payment and
telemetry solutions and receive a coupon via email. At MobileCON,
we are taking it to a new level with contextual applications (which
provide a customized rewards experience based on where the consumer is
and what they have purchased in the past), machine coupon redemption,
and the ability to push information, advertisements and inventory to
consumers. Owners and operators of unattended terminals like vending
machines can now look forward to the ability to engage with consumers
before the point of sale—and to positively impact sales in a proactive,
strategic way," said Duska.
USAT currently has a co-marketing agreement with Verizon Wireless.
USAT's comprehensive ePort Connect service includes the Verizon Wireless
network for connectivity and the Verizon Wireless M2M sales team
includes USAT's cashless and telemetry solutions in their M2M sales
toolkit.
The MobileCon™ event, powered by CTIA, is a mobile IT and enterprise
event designed specifically for the IT executive and professionals.
CTIA—The Wireless Association® (www.ctia.org)
is an international organization representing the wireless
communications industry. MobileCon will take place at the San Diego
Convention Center in San Diego, California, October 9-11, 2012. USAT
representatives can be found in the Verizon Main booth #301. For more
information, visit www.mobilecon2012.com.
About USA Technologies:
USA Technologies is a leader of wireless, cashless payment and M2M
telemetry solutions for small-ticket, self-serve retailing industries.
ePort Connect® is the company's flagship service platform, a
PCI-compliant, end-to-end suite of cashless payment and telemetry
services specially tailored to fit the needs of the small ticket,
self-service retail industries. USA Technologies' also provides a broad
line of cashless acceptance technologies including its NFC-ready ePort®
G8, ePort Mobile™ for customers on the go, and QuickConnect™, an API Web
service for developers. USA Technologies has been granted 84 patents;
and has agreements with Verizon, Visa, Elavon and major customers such
as Compass, Crane, AMI Entertainment and others. Visit the website at www.usatech.com.
Investor Contact:
USA Technologies
Veronica Rosa,
484-359-2138
VP, Corp. Comm. and Investor Relations
vrosa@usatech.com
Source: USA Technologies, Inc.
News Provided by Acquire Media
