Cantaloupe, Inc.’s 2024 Micropayment Trends Report Reveals Surge in Cashless and Touchless Payments, and Micro Market Growth
600,000 Credit Card Readers and 13,000 Kiosks were Surveyed Showing Significant Revenue Increases for Cashless Payments, Especially at Micro Markets
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The study also reveals that consumers are increasingly opting for convenience when it comes to their food and drink purchases. Spending at vending machines continues to grow with more than
The report data emphasizes the ongoing consumer trend towards cashless payment methods such as swiping, inserting or tapping with a credit or debit card, or with a mobile wallet. Cashless payments account for an average of 69% of food and beverage vending machine sales, with contactless payments (tap to pay) representing 65% of those cashless sales. These figures demonstrate the continued shift towards more convenient and touchless payment options. Notably, 96% of payments at micro markets were cashless, while cashless payments constituted an average of 63% of total sales volume in the amusements and gaming segment.
Additionally, while more consumers are paying with cash at amusement machines, the ones who go cashless are spending more time and more money — over seven times more — than those that pay cash with the average cashless ticket size for amusement and gaming machines at
For the first time ever, the Cantaloupe 2024 Micropayment Trends Report analyzed payment data from micro market kiosks. The report reveals a 36% increase in the number of installed micro market locations in 2023. This growth aligns with Vending Market Watch’s 2023 State of the Industry Report, which estimated more than 30,000 active micro market locations in 2022 — reflecting an 18% increase from the previous year. One major highlight from Cantaloupe’s report is the confirmation that consumers also spend a staggering 37% more at micro markets compared to vending machines. The average ticket size at markets was
The Cantaloupe 2024 Micropayment Trends Report goal is to provide self-service operators with valuable insights to guide their business strategies and uncover growth opportunities. The report highlights the expansion of the convenience industry through the emergence of micro markets, enabling operators to diversify their businesses and increase revenue potential. In the amusement industry, the report demonstrates that machines equipped with cashless card readers generate higher sales compared to those without. Across all segments analyzed, including food and beverage vending, micro markets, and amusement, the data consistently reinforces the importance of accepting cashless and contactless payments as a key driver of revenue for operators.
“We are thrilled about this report and the visibility it provides into consumer payment trends across various industry segments in which our customers operate,” noted Venkatesan. “The world is rapidly moving toward cashless and Cantaloupe has responded by offering products and services that align with consumer preferences. Our expanded range of cashless-only offerings, including the
To learn more about the Cantaloupe 2024 Micropayment Trends Report, visit cantaloupe.com. To learn more about
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